Microsoft Nutrigo

Unlike my other projects that revolved around mobiles apps and websites, Microsoft Nutrigo was a project where I worked in a team of 4, and also with designers from consulting firm, Avanade in conceptualizing a whole new device that Microsoft can develop within the near future.


Our client, Avanade who themselves are consultants for Microsoft were tasked to help Microsoft create a series of game changing ideas for the future. One of those areas that both Avanade and Microsoft have often failed was the realm of personal health. Hence, my team alongside with others from my class were tasked to take on this design challenge with hopes that we might be able to bring some fresh new ideas. We were also specified not to create any mobile apps prototypes, but rather to thing for the long run and create a whole new concept and a whole new platform that has never been imagined before, but is still feasible to be deployed within the next few years.



The opportunities in this project is endless. My team and I came up a few different ideas, but ultimately we decided on diving into the realm of personalized health management. The next question was what shape and form will this product take. A wearable device was the best way to go, but with already so many players in this field (ex: fitbit, apple, samsung), we need a wearable device with a revolutionary new design and concept. Existing wearables currently contains a small smartphone like device fitted with a strap that users can wear just like a watch, this comes with a series of problems that user may sometime face. For instance, the screens of of these wearables are too small and too hard to navigate.

Getting inspiration from Samsung S10 and some of Mircosoft’s future vision concept, we conceptualize a new wearable device that requires no strap with cheap fabric, instead the whole strap itself is the device. The proposed device will can be navigated around using wand and wrist motions, and it can be easily strapped on and adjust to every different individual with just a snap, similar to the wrist bands used in theme parks and concerts. Last but not least, the wrist band can also be transformed into a long iPod like device should the user wish to.

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Persona and User Journey


What other better way to guide this project than putting ourselves in the eyes of the user. We used a persona that would fit as a target user for our product called Mahmud, a 60 year old retiree who wishes to change to a healthier lifestyle with better diets and exercise. Unfortunately, he does not know how to go about it. In addition to that, Mahmud is a practicing Muslim with religious dietary restrictions and as a 60 year old, he has limited mobility.

Microsoft Nutrigo will provide a customized diet and exercise plan to help Mahmud reach his goal, while adjusting to his personal parameters. Nutrigo will guide Mahmud step by step everyday on what groceries to buy, how to prepare a healthy meal, how to achieve his daily exercise goal.



It is one thing to come up with a great idea, but making that idea happen also comes with a whole new set challenges. What was difficult with our project is that unlike regular Mobile App or web products, we don’t have the luxury of using conventional prototyping tools like Sketch or Invision. We are entering new and unchartered waters here. So we decided to go old school and created physical prototypes using materials that can best mimic our ideas. This also allowed us to test how our target users would interact with the wearable’s design and hardware which is essential in our proposed product.

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Future Considerations

In the long run, we proposed that Nutrigo to also integrate with cloud technology and other IoT devices. So that when Mahmud buys that low fat milk from the store, it is updated in the store inventory and cash register, as well as Mahmud’s own fridge.